Make it outstanding.
Every Business need his Unique Selling Point and her comes how I help them to find it.
Make it outstanding.
It all begins with an idea in my Childhood. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
And yes it Does make a difference
Architecture, That sells for you
Chairman of the Jury, German Stevie® Awards 2025
Felix Bender, the founder and CEO of bndr.company, is renowned for pioneering the concept of sales architecture: a pioneering blend of interior design, neuroaesthetics and strategic marketing that creates holistic, emotional brand experiences. A passionate advocate of craftsmanship and design-driven businesses, Felix is dedicated to empowering manufacturers, entrepreneurs and creatives by providing them with visibility and sustainable growth strategies.
In 2025, he was appointed Jury Chair of the German Stevie® Awards, one of the world's most prestigious business awards programmes. As part of the global Stevie® Awards community, he brings his unique perspective on excellence, creativity, and customer experience to the international stage, helping to recognise and celebrate organisations that inspire with their achievements and set new standards of quality and innovation.
vanory x bndr.company showed how lighting can enhance even the most functional environments, creating emotional experiences. He cited examples from the hospitality, retail and showroom design sectors, where his team had applied these principles. His approach highlights the interplay between aesthetic excellence and strategic intent, making design beautiful and effective.
As an advocate for holistic experience design, Felix Bender continues to redefine the boundaries between marketing, design, and psychology, proving once more why he is one of the leading voices shaping the future of customer-centric spaces.
Find out more about Felix Bender and the vision behind Sales Architecture at bndr.company.
How Light Shapes Emotions
Felix Bender (Bndr.Company) and Chris Herbold (Vanory).
On stage at Intergastra with his vision of Sales-Architecture.
At this year's Intergastra — one of the leading trade fairs for gastronomy and design — Felix Bender, founder and CEO of bndr.company, took to the stage to present his revolutionary concept of 'Sales-Architecture'. Drawing on his expertise in interior design, neuroaesthetics and customer psychology, vanory x bndr demonstrated that light is much more than mere illumination; it is a potent emotional driver in spaces designed to sell and inspire.
In his keynote, 'The Power of Light in Sales Architecture', he captivated the audience with insights into how lighting design influences perception, behaviour and buying decisions. “Light creates mood, directs attention, and subtly triggers emotions that shape the customer experience,” he explained. “When thoughtfully integrated into Sales Architecture, light becomes a silent salesperson that reinforces brand values and creates memorable touchpoints.”
Felix Bender shared the stage with Chris Herbold and Patrick Formerta from vanory, who enriched the dialogue with their expertise in sensory and emotional lighting solutions. Together, they demonstrated how innovation in lighting technology and a holistic design strategy can transform spaces into immersive brand experiences.
“All I ever wanted was to fit in. But now I realise I was just in the wrong place.”
Life isn't about school or what your parents did. It's about passion, what you like to do, and what makes you happy.
Suddenly, a lot of people haven't found their path yet, and I wish they would, because once you find what you truly love, you are unstoppable!
I love connecting people, sharing my knowledge and empowering others. It doesn't matter if I'm doing this on stage, in a group or one-to-one with my mentees.